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just relaying the experience my B&B friend in B.C. Canada had.   

 He made a web site but got nobody coming to it.     

He looked at Booking.com and AirB&Bj.     He found that the extra charges from AirB&B were more than the $13/night charge from Booking.com.      Booking.com has been able to keep him very busy.     Booking.com provides you with a website and you supply the photos.      He goes to a lot of effort to ensure all reviews on Booking.com are at least 9/10 and he submitted his own reviews to Google.com.   

He thinks that the $13 CDN is too much but finds that Booking.com is keeping him busy.      He has had calls from other companies to list with them, but their rates are no better.    

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