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Yet another reason to be careful with Yahoo


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"Yahoo is watching you, whether you like it or not. Yahoo said this week that the company will stop honoring "Do Not Track" requests made by a user's browser. It will now actively attempt to track your interactions with its site and its content.

"Here at Yahoo, we work hard to provide our users with a highly personalized experience," the ironically named "Yahoo Privacy Team" wrote in a blog post. "We keep people connected to what matters most to them, across devices and around the world. We fundamentally believe the best web is a personalized one."

http://www.pcworld.com/article/2150981/yahoo-drops-do-not-track-policy-in-favor-of-personalized-experience.html#tk.nl_pcwbest

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The major browsers all have options for DO NOT TRACK; I believe Chrome and FireFox turn that ON by default. However, as far as sites like Yahoo are concerned, when they see that code coming, they now regard it as a refusable request.

Interestingly, I just got a note (pretty good timing on their part) about the new beta for duckduckgo.com. Their whole thing is they don't track you. No idea how they interact with Yahoo, though. Read about it here: http://www.pcworld.com/article/2151527/duckduckgo-the-search-engine-that-doesnt-track-you-finally-challenges-google.html#tk.nl_pcwbest

and check out the beta here: https://next.duckduckgo.com/

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You can edit your "Marketing Preferences" so that they will not send you emails, but there is now no way to turn on the DO NOT TRACK functionality. This means that everything you do on Yahoo will continue to be recorded and sent to advertisers, so you will see ads right on your page that mysteriously reflect your searches and other information. GMail pioneered this by scouring your messages for info, and then putting up related ads. They have always said no one actually reads your messages, just the bots that do the work. Who knows. Also unclear whether Yahoo does the same thing.

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