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Showing results for tags 'mid 1980s'.
In the mid 1980's Brandy was by far the most popular spirits drink in Mexico. Sometimes mixed with a soft drink, such as Coca Cola. The Mexican brand of choice was Presidente. Which I believe is still the highest exported brandy in the world. With their advertising at the time, it was promoted as a classy drink, a great many people bought, or were gifted, brandy snifters. Here is an archive article from the New York Times about the remarkable history behind this company. Open with their free Times Machine. https://www.nytimes.com/1984/09/05/garden/the-national-drink-in-mexico-brandy.