There's something being missed when it comes to prices. Many restaurants are doing well, and as a result, when their lease comes up the landlord wants some of those pesos. They raise the rent, and, guess what, the prices go up. The Ajijic pizza place, Garlic Brothers (?) closed or moved because the landlord wanted more than they could afford.
I also think Wookie's points regarding both quality and creativity are well taken. I'm looking forward to trying the place.