HelperGuy Posted May 6, 2012 Report Posted May 6, 2012 Most of these places don't like to advertise in the first place. They figure all they need is good word of mouth. The $40 or $50 or $100 (dollars) a month seems to them to be a waste of money. And because we have two monthly magazines and one weekly paper, they are approached from all sides, with each publication suggesting different things. And one example of not really giving much cohesive thought to their ads: two months ago a local place started a steak special. While the owner was working out the details for an ad, a waiter came over and mentioned that if anyone ordered water with the special, they would have to be charged for it, and so that should probably go in the ad. (The thinking being, specifically, that the kinds of gringos that come for cheap specials won't want to spend any extra on drinks, and so a drink rule should be enforced or they would all go broke... this thinking is oh-so-wrong on oh-so-many levels.) Hours went by as the topic consumed discussion. He finally was convinced this wouldn't help business much, and if they couldn' make money on the special, either can the special or raise the price. But whatever, don't put anything in the ad about it (how would they have worded that anyway?). By the time the ad discussion came up for the Ojo just a bit later, the whole concept had changed again.
Recommended Posts
Archived
This topic is now archived and is closed to further replies.